Primrose Herd

Based in the heart of Cornwall, Primrose Herd is famed for producing high-quality Cornish pork from native breed pigs. This family-run farm, led by Sally and Bill Lugg, takes pride in their traditional farming methods and dedication to animal welfare, ensuring that their pork is both delicious and ethically sourced.

Specialising in preserving native breed pork, Primrose Herd focus on traditional breeds such as Large Black, Tamworth, and British Lop pigs, each known for their exceptional flavour and superior meat quality. By focusing on these heritage breeds, Primrose Herd preserves important genetic diversity and offers a product that keeps pork afficianados coming back for its taste and texture.

At Farmfetch we love Primrose Herd’s commitment to outdoor rearing. Their pigs are raised in spacious, natural environments where they can roam freely and exhibit natural behaviours - this not only fantastic for the welfare of the animals, but also contributes to the rich, distinctive flavour of their pork. The Luggs believe that happy, healthy pigs produce the best meat, and their practices reflect this philosophy. Primrose Herd’s dedication to high welfare standards extends to their sustainable farming practices - they manage their land responsibly, rotating pastures and using natural resources efficiently to minimise their environmental impact. This sustainable approach ensures that they can continue to produce top-quality pork for generations to come.