The Farmfetch story
The Farmfetch story
Farmfetch is a one-stop-shop for food lovers to find the very best organic and ethically grown produce from across the UK, directly from artisan makers, butchers, delis, and farm shops. We’ve curated a selection of products from unique British food producers, aiming to help foodies discover delicious new ingredients – while also offering a new way to shop locally and support sustainable, zero air-mile, UK farming.
Second of all, the food industry in the UK is really struggling. Specialist British food producers face a range of cost pressures – including inflation and supply chain increases, competition from imports, and aggressive cuts into their margin from the big supermarkets.
Selling DTC (direct-to-consumer) online offers food producers a higher-margin way to generate revenue, but setting up an online store – with all the complexity of branding, building, marketing and managing – is too onerous and distracting from their core business to consider.
Dan is Farmfetch’s CEO, and makes a legendary scotch egg. An enthusiastic foodie, he loves cooking with incredible cuts of meat – anything to make the most of his Big Green Egg.
Lauren looks after the Marketing at Farmfetch as CMO and is a dedicated omnivore and chocoholic. She's currently growing basil on her front doorstep and attempting to master the perfect chimichurri.